we are a humanity-centered research and strategy practice.

 

WE DESIGN CREDIBLE AND CREATIVE STUDY EXPERIENCES.

 

Research projects begin with lots of questions, and different points of view. In our process, we focus on bringing structure to the vast array of research questions. This highlights the potential that the research can attain.

We align teams around meaningful study designs, and bring clarity to what actually needs to be learned. In crafting research strategies for teams, we focus on the people we want to learn from, and the people creating the offering, while keeping a holistic perspective on what is being created.

Here is a subset of services we provide:

 
 

CUSTOM STUDY DESIGNS

ethnography

in-depth interviews

contextual inquiry

co-creation sessions

concept/usability testing

 

FOCUSED TEAM EXPERIENCES

active observation

reflection workshops

real-time coaching

applied frameworks

custom design tools