WE ARE A TWO-PERSON HUMAN-CENTERED RESEARCH
AND STRATEGY PRACTICE.

 

WE DESIGN CREDIBLE AND CREATIVE STUDY EXPERIENCES.

 

Research projects begin with lots of questions, and different points of view. In our process, we focus on bringing structure to the vast array of research questions. This highlights the potential that the research can attain.

We align teams around meaningful study designs, and bring clarity to what actually needs to be learned. In crafting research strategies for teams, we focus on the people we want to learn from, and the people creating the offering.

Here is a subset of services we provide:

 
 

CUSTOM STUDY DESIGNS

ethnography

in-depth interviews

contextual inquiry

co-creation sessions

concept/usability testing

FOCUSED TEAM EXPERIENCES

active observation

reflection workshops

real-time coaching

applied frameworks

custom design tools

 
 

MEENA KOTHANDARAMAN

EXPERIENCE STRATEGIST

With 25 years of experience, Meena has consulted to emphasize the strategic value of customer experience across product, space and service. She truly believes that businesses can achieve greater focus by better understanding the behaviors of their customers, and those who create the products from within the business.  Experiencing the journey of conducting research can truly inspire!

Apart from her core consulting practice, Meena has lectured in the Bentley University Human Factors and Information Design (HFID) graduate program in her 15 year tenure. She has helped the program to stand as one of the top human factors/user experience programs worldwide.
 
She holds an M.S. in Information Resources Management from Syracuse University and a B.Com. in MIS from the University of Ottawa, Canada. 

Apart from work, Meena has written a children's book, hosts a cooking show, and is a South Indian classical violinist. She has firmly maintained a strong work life balance, and has her two children and husband to thank for making life so rich. 

Meena definitely speaks Canadian, among other languages!

 

ZARLA LUDIN

EXPERIENCE RESEARCHER

Bringing an anthropological perspective to every project, Zarla is passionate about helping people build stronger connections with each other. Zarla's expertise lies in her ability to help people reveal, reflect, and describe the parts of life everyone takes for granted. Zarla has a knack for helping teams access their natural curiosity and bring a more empathic lens into their work.

Prior to twig+fish, Zarla was Director of Insights at Motivate Design and a Senior Researcher for Essential. Her many years in consulting have given her the insight into team dynamics that make twig+fish a unique form of human-centered consulting. Zarla has worked for design, marketing, engineering, and brand teams in a number of domains including civic services, financial, healthcare, consumer packaged goods, and engineered products.

Zarla has a BA in Anthropology from the University of Colorado at Boulder and a MS in Human Factors in Information Design from Bentley University. 

Outside of work, Zarla is a certified yoga instructor and avid seaglass hunter!

QUESTIONS? COMMENTS? IDEAS?

MEENA KOTHANDARAMAN

meena@twigandfish.com
@meena_ko 

 

ZARLA LUDIN

zarla@twigandfish.com
@zarlashtah

 

ADDRESS

405 Waltham Street, Suite 152
Lexington, MA  02421

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